C-P Systems is an industrial piping design and engineering company that was in serious need of a brand refresh. My task was to modernize and beautify the overall brand identity system, refresh the logo, create an explainer video, create a presentation deck, and design memorable and inspired print collateral.

The final product is a sleek and stylish visual design system that brings the C-P Systems brand to life—from the industrial-inspired schematic patterns and iconography to the highly niche photography carefully crafted with AI, this brand system takes the everyday objects and industrial imagery of the C-P Systems world and turns them into high art.